News and Media Relations

OCTOBER 12, 2005 - 08:00 ET

AirTrav Inc. Launches Niche Management Consultancy to Serve the Air Transportation and Travel Management Industries

Addresses need for comprehensive, affordable solutions in the airline, airport, aviation, travel agency and corporate travel sectors

TORONTO, ONTARIO--(CCNMatthews - Oct. 12, 2005) - AirTrav Inc. announced today the launch of their niche management consultancy that delivers a unique suite of effective, customized solutions to the air transportation and travel industries.

AFFORDABLE, UNBIASED EXPERTISE

Both industries have been undergoing rapid transformation in a fiercely competitive and economically challenging environment. In response, AirTrav offers affordable advice and addresses the market demand for unbiased expertise from professionals with direct sector experience in multiple areas.

CUSTOMER-ORIENTED SOLUTIONS

AirTrav delivers value through its customer-oriented model. Before recommending solutions, AirTrav thoroughly researches the industry position and needs of customers and aligns itself with their value equation. By involving customers in every stage of the process, AirTrav facilitates buy-in to a final solution they view as their own.

Solution areas provide one-stop shopping and include:

- Evaluations, forecasts and financial/operational benchmarking for airlines and aviation firms;
- Planning, market research and regulatory support for local country airline management;
- Performance analysis; user fee and supplier strategies for airports;
- Distribution, channel marketing and travel technology strategies for airlines and travel agencies;
- Travel management program, procurement and Internet booking advice for travel agencies and corporate travel departments;
- Outsource planning, legal advice, investor guidance, and government relations

EXPERIENCED LEADERSHIP

Industry veteran Robert Kokonis leads the AirTrav team. Kokonis brings 16 years of North American and international experience to AirTrav from the airline, travel management, distribution, Internet e-Commerce, government, and consulting sectors. Commented co-founder and aviation lawyer Sherman Adams, "Under the guidance of Robert Kokonis, AirTrav is equipped to address tactical and strategic issues in today's dynamic environment."

"AirTrav provides customers with long-term solutions to solve their pressing issues while positioning them to anticipate and effectively manage challenges of tomorrow," noted Kokonis. "Our hands-on experience and lean size enable us to offer real world guidance, faster speed-to-market and down-to-earth prices."

AirTrav is located near the global business centre of Toronto, which houses the Canadian headquarters of many airline, aviation, and multinational travel agency companies. With Pearson International Airport a hub for travel between North America, Latin America, Europe, the Middle East and Asia, Toronto is a natural base from which AirTrav can serve its local and global customers.

(xx) Notes to Editors (xx) - A logo and photo accompanying this release are available upon request. October 15-29, AirTrav will respond to media inquires from China while on customer assignment.

FOR FURTHER INFORMATION PLEASE CONTACT: Director, Investor & Media Relations, AirTrav Inc., +1-416-726-0722, communications@airtrav.ca, or visit the corporate website at www.airtrav.org.

©2005 AirTrav Inc. All rights reserved.
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